A New Vote Bank
When it comes to making winners on television, the janta (and the SMSes it polls) shows the way Jagmeeta Thind Joy.THIS weekend was an eventful one to say the least. And it had little to do with the ongoing Champions trophy. For a few channels away, matches of a different kind were on. Only here, the runs ran into votes, the players were the finalists on the show and the third umpire - the janta out there. While Friday saw the ladies - actors Mona Singh and Shveta Salve - battle it out on the dance floor on Sony's Jhalak Dikhlaa Jaa, Saturday went all live with the much awaited grand finale of Zee's L'il Champs. "I really never thought I would get this far. But it's all thanks to the viewers out there who voted for me that I won," remarked a visibly surprised Mona, who surpassed her rival in the voting line-up that really had everyone guessing till the end.Elsewhere on Zee TV that aired a live telecast of the finals of Li'l Champs on Saturday night, just before the clock struck midnight, the results (once again a tally of votes polled by viewers) were out. And Kolkata's Sanchita Bhattacharya was a winner. And here too the viewers were an active lot with over 45 lakh votes (read SMSes) being polled in the 14-year-old's favour. "In all we received over a crore of votes for all three contestants combined," mentioned singer and anchor for the show Shaan as he got the current Don - actor Shahrukh Khan to reveal the final tally. So what if there were three judges on each show, for when it comes to verdicts, the janta has all the say. "Yes, text-to-win campaigns keep viewers glued to their sets during live broadcasts.Tele-voting applications have also successfully combined the reach of television and mobile to enable an interactive medium. Talent hunt shows such as Li'l Champs have evoked a humongous response," mentioned Zee TV's senior vice president Ashish Kaul who sees SMSes as an instant way to gauging the show's popularity.And whether you are a viewer sitting somewhere in Rourkela or tucked in the bylanes of Byculla, homing in Hoshiarpur or settled in Siliguri, you have the power to not only connect but be the deciding factor on a show. "I am so glad Sanchita won. I have been voting for her ever since the contest started," remarked Sector 38-based Priyanka Singla, a self-confessed tele tubby who feels the format of SMS voting helps her connect to the show.And just so that there's no violation of rules, channels lay out strict guidelines. The rules of the current celebrity dance show Nach Baliye 2 state that no more than 20 votes will be accepted from any one landline, cell number or email id per episode. According to Sameer Nair, CEO, Star Entertainment India, "We have definitely encouraged all Nach Baliye participants to canvas for votes, and many of them have gone the extra mile to do so - from printing posters and distributing them, traveling to different parts of the country and canvassing, urging their family, friends and fans to vote for them in large numbers, to getting special "vote for us" T-shirts created. The participants are committed to abiding by all the rules of the show, and our systems are robust enough to ensure that all set rules and regulations are followed in toto."
